April 23-25, 2018
Gaylord National Resort & Convention Center
201 Waterfront Street National Harbor, Md. 20745
Genoa Healthcare: Booth #302
Visit Us at Booth #302
Join us at NatCon18 to explore the latest innovations in mental and behavioral health care, hear from world-renowned speakers, and collaborate with thousands of other behavioral health professionals.
Stop by booth #302 to learn about Genoa Healthcare. As the largest provider of pharmacy, outpatient telepsychiatry and medication management services, Genoa is dedicated to serving the needs of those in the behavioral health and addiction treatment communities, and others who have complex, chronic health conditions. While at our booth, not only can you explore Genoa's services, but you can also:
#storiesthatmatter
Driving conversation around mental health is an important way to spread awareness and end stigma. We're encouraging NatCon18 attendees to drive that conversation by sharing their stories about mental health, starting in our booth. Stop by the selfie station and share your story through social media. For each selfie that's posted, we'll donate $1 to Mental Health First Aid.
NatCon18 Workshops
Hear from Genoa representatives at two breakout workshops on Tuesday, 4/24. See the full schedule here.
10:00-11:00AM: Whose Fault is it Anyway? Why Are We Still Talking About Adherence?
Melissa Odorzynski, Senior Vice President and General Manager, Medication Management Solutions
Low levels of adherence to prescribed medication is a national (and international) problem and limits effective health care services. The Medical Director Institute of The National Council has published a report on Improving medication adherence. This panel will discuss the problem, causes, impacts and focus on the concrete solutions recommended in the report.
Melissa Odorzynski, PharmD, MPH, is the Senior Vice President and General Manager for the Medication Management Solutions division of Genoa Healthcare. Dedicated to serving the needs of those in the behavioral health and addiction treatment communities, and others who have complex, chronic health conditions, Genoa Healthcare is the largest provider of pharmacy, outpatient telepsychiatry and medication management services in the nation. Odorzynski leads Genoa's Medication Management Solutions division, providing pharmacist care management services to health plans and risk-bearing entities via a telephonic Care Center based in Minneapolis, Minnesota.
Odorzynski joined Genoa Healthcare in 2006 to open a pharmacy within a mental health center in Madison, Wisconsin, and has held leadership roles in operations management, sales, marketing, strategy, and corporate development before assuming the role as MMS General Manager in January 2018. She is recognized as an expert in the field of medication adherence in the behavioral health population, speaking nationally on the topic, and has had research published by the Journal of Managed Care and Specialty Pharmacy.
During her tenure in corporate development, Odorzynski successfully led the acquisitions of several companies including 1DocWay, Advanced Care behavioral health pharmacies, and Medication Management Systems. Odorzynski was named a 2017 winner of The M&A Advisor Emerging Leaders Award, which celebrates the industry leaders in mergers and acquisitions, financing and restructuring, who have reached a significant level of success in the industry before the age of 40.
Before joining Genoa, Odorzynski worked as a pharmacist for CVS in Baltimore, Maryland. Odorzynski earned her Doctor of Pharmacy from Drake University and her Master of Public Health from Johns Hopkins University. Odorzynski is also certified in Mental Health First Aid USA.
10:00-11:00AM: Creating a Telebehavioral Health Strategy
Samir Malik, Executive Vice President / General Manager, Telepsychiatry
Telepsychiatry programs are commonplace in many mental health clinics that need to expand access to psychiatry. Most clinics still view telebehavioral health as a band-aid for an immediate need, not part of their long-term strategy. We will discuss how organizations can integrate telehealth into their current services and future strategies to add value at the consumer, provider, organizational and community levels. For consumers, telehealth is appealing for its convenience. For providers, it can improve work/life balance. For organizations, it's a way to increase billable hours and become a leader in the community. For communities, telehealth connects multiple points of the care continuum with a single provider network.
Samir Malik joined Genoa Healthcare in 2015. Samir is responsible for developing and executing the expansion of psychiatry services both within and outside of centers that Genoa serves today. Previously, Samir was Co-founder and CEO of 1DocWay, a New York City-based telepsychiatry company, which expanded access to mental healthcare in rural America. Samir and his team built the technology-enabled-services company from scratch, treating 25,000 patients before being acquired by Genoa in November of 2015.
Prior to 1DocWay, Samir held the title of President of Signature Healthcare, and CEO of ZipCare Transportation, two healthcare service companies he started prior to founding 1DocWay. These two endeavors have grown in the past 3 years from two employees to over 100, while improving access to healthcare in markets and populations in need of mental health access.
From 2010 to 2012, Samir was the Director of Strategic Planning at CenterPointe Hospital, a 150-bed health system in St. Louis, Missouri, where he designed and built a new model for outpatient mental health programs across 3 states. Prior to CenterPointe Hospital, Samir’s career began with McKinsey & Co as a Business Analyst, where he focused on a wide range of strategic and operational initiatives for large organizations both inside and outside healthcare. While there, Samir served as a McKinsey Hospital Institute Fellow.
Samir received a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania magna cum laude, a Bachelor of Arts in Neuroscience from Penn with distinction, and a Master’s of Business Administration at Wharton in Healthcare Management.